Google, Yahoo reach licensing deal

[intelliot]

Google to license technology patented by Yahoo in settlement

Google Inc. will license technology patented by Yahoo Inc. subsidiary Overture Services in one of two dispute settlements that the Internet search giants announced on Monday.

The license will cover U.S. Patent No. 6,269,361, entitled "System and method for influencing a position on a search result list generated by a computer network search engine," and related patents, according to a statement by the companies. For its part, Yahoo will dismiss a patent lawsuit against Mountain View, California-based Google, the statement said. Overture, which was acquired by Yahoo last year, sued Google in April 2002.

In addition, the companies resolved a dispute over a stock warrant connected to a services agreement in 2000. Google issued about 1.2 million shares to Yahoo in June 2003, but Yahoo had said it was entitled to more shares, according to a Google filing to the U.S. Securities and Exchange Commission (SEC) on Monday.

The settlement is good news for Google, which should be looking to resolve any lingering legal issues before its proposed initial public offering (IPO), analysts said. For Yahoo, it could strengthen the company's hand if it pursues patent infringement claims against other companies, according to Nate Elliott, an analyst at Jupiter Research Inc., in New York.

As part of the settlement of the warrant dispute and patent suit and in payment for the license, Google issued 2.7 million shares of its Class A stock to Sunnyvale, California-based Yahoo.

Representatives of both companies said they were pleased with the terms of the agreement.

Overture has granted Google a fully paid, perpetual license to its technology, according to Google's SEC filing. In connection with the settlement, Google will incur a non-cash charge in the third quarter, which ends Sept. 30, the filing said. Using the midpoint of the price range of its proposed initial public offering (IPO), Google estimated the charge at US$260 million to $290 million. However, there will also be a related tax benefit in the quarter, estimated at $100 million to $115 million.

Google will use the actual IPO price to determine the size of the charge. It expects the charge to send the company into a net loss for the quarter, according to the filing. Google did not estimate the size of that loss.

With the IPO brewing, the company should be trying to clear up any uncertainties it can, Jupiter's Elliott said.

"It would seem to be purely positive for Google once they get over the idea of giving away a lot of shares," Elliott said.

Gartner Inc. analyst Allen Weiner took the same view.

"Any investor who's a serious investor looks to see what kind of legal issues are outstanding. Those are major issues," he said.

The licensing deal comes as the major search providers are moving away from using third-party technology in their services, Weiner said. Because they want to use search as a critical part of a larger set of offerings, such as music services, they are developing their own technologies. It would be time-consuming and expensive to integrate another company's technology into these other offerings, he said.

"The only way you're going to create the ultimate integrated tool is to build it yourself," Weiner said.

When it sued Google in 2002, Overture said the company was infringing on a patent for its pay-for-performance service, which let companies bid for placement in search results based on relevant keywords. Advertisers paid Overture to drive traffic to their sites via search engines. In a response then, Google denied the patent-infringement charge.

[eeeeee]

osted: Sun Aug 01, 2004 6:11 pm Post subject: It's Easy to earn traffic with adwords! Reply with quote
1. Search adwords . ej. hack.
2. Copy the adwords to the footer of your website
3. Add your website to google.
Your'e on the way for earning more trafic.

sorry, but i dont know too much english.
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algodon
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PostPosted: Tue Aug 03, 2004 1:16 am Post subject: Re: It's Easy to earn traffic with adwords! Reply with quote
anebg wrote:
1. Search adwords . ej. hack.
2. Copy the adwords to the footer of your website
3. Add your website to google.
Your'e on the way for earning more trafic.

sorry, but i dont know too much english.


Can you please let me know how to search adwords? Thanks.
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PostPosted: Tue Aug 03, 2004 5:42 am Post subject: Reply with quote
yeah i wanna know too cuz i could always use more traffic now matter how much i am getting currently. more always equals better.... most of the time at least.
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PostPosted: Sat Aug 21, 2004 1:59 pm Post subject: Re: It's Easy to earn traffic with adwords! Reply with quote
anebg wrote:
1. Search adwords . ej. hack.
2. Copy the adwords to the footer of your website
3. Add your website to google.
Your'e on the way for earning more trafic.


I think he is perhaps talking about how adsense uses the ad creative as one of the matching criterias for adsense? although I do not really understand this post.
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[Anonymous]

uhh what does that stuff mean?

[clasione]

Great - Maybe now they can get back to business about search....