Google Community
Latest Forums Rules Resources
Custom Search

Go Back   Google Community > Google Forums > Google AdWords & AdSense Forum

GoogleCommunity Sponsor

Reply
 
LinkBack Thread Tools Display Modes
Old 09-26-2005, 09:03 AM   #1 (permalink)
Google Guru
 
intelliot's Avatar
 
Join Date: May 2004
Posts: 2,528
Thanks: 15
Thanked 128 Times in 34 Posts
intelliot has disabled reputation
Microsoft's Adwords System launching today?

Quote:
This is big news for both advertisers and publishers. For advertisers, this opens
up a new source of traffic. From the article, the it looks like their system will
work much like the Google AdWords system, but check out this quote from the
article that makes the system stand out.

"Microsoft hopes its new advertising system will match many of the features of
Google's system, which is generally seen as more advanced than Yahoo's, and add a
few innovations. The most significant advancement in the MSN technology is its
ability to direct ads to viewers according to demographic characteristics, as
well as by the day and time the ad is shown.

For example, men searching for "roses" might see ads for florists' Web sites,
while women may see gardening-supply store ads.

... Google places ads on the search results page in order, based on which ad it
thinks will produce higher revenue. That means an advertisement with a lower bid
per click that gets clicked on much more often will be shown higher on Google's
pages. Microsoft is copying that Google method, except that it is adding
additional options to place separate bids for various demographic categories."

Here's the part that seems to indicate the Microsoft's version of AdSense will be
coming in the next few months.

"Microsoft also expects to use its new system to sell ads on other Web sites,
just as Yahoo and Google do with their systems."

"He said that once Microsoft had a large number of advertisers and had refined
its ad placement formulas, it would be able to compete with Google and Yahoo to
sell ads on other Web sites because it would be able to offer higher ad revenue."

The competition is heating up, and I feel that means more opportunities for
marketers like us, both on the advertising and publishing sides of things. People
in the YPN(Yahoo's version of AdSense) beta program are already reporting some
very good results after switching from AdSense. Please note that, this is more
likely to be noticed on topics that YPN is optimized for. My initial tests seem
to indicate the targeting was not as good as Google's AdSense. However, with the
heavy competition in this industry, I'm sure YPN engineers are working overtime
to polish up the system for the official YPN launch.
nytimes.com
intelliot is offline   Reply With Quote
 
Sponsored Links
Old 09-26-2005, 09:36 AM   #2 (permalink)
Microsoft Student Partner
Google Guru
 
darrenstraight's Avatar
 
Join Date: Jul 2004
Location: England
Posts: 5,787
Thanks: 0
Thanked 2 Times in 2 Posts
darrenstraight has disabled reputation
Yep I was reading that this morning at around the same time as me and broken were discussing about msn searches and something else!

Broken Shhhhhh!!!
__________________
Visit my Tech Blog!
darrenstraight is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



Similar Threads
Thread Thread Starter Forum Replies Last Post
Google Launching Tools to Fight Click Fraud - PC World News Alerts Google in the News 0 03-01-2007 08:04 AM
Google Talk Launching Blot Site... HiddenNook Google Talk 1 10-01-2005 04:45 AM
microsoft's search product playvibes Chit Chat 1 09-15-2005 04:02 PM
Microsoft's $11 Billion Man geekerati General Discussion 2 02-14-2005 05:52 AM
Microsoft's actions... Eric Chit Chat 6 08-24-2004 01:01 AM


All times are GMT -8. The time now is 07:42 PM.


Powered by vBulletin®
Copyright ©2000 - 2009, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0
© 2004–2007 Google Community