Competitor Bidding On and USING my Company Name

[ashburnham]

Any Google search for my company name brings up my company at the top of the organic listings - PERFECT.

There are however some other companies that are using adwords to bid on variations of my company name and are therefore appearing in the sponsored search area above my company. I have read a few help pages and believe there is nothing I can do about this as my company name is not trademarked?

This is not my main issue though. The issue I wish to address here is that one of these companies bidding on my company name is also using my company name in the title of their advert. Surely this breaks some rule as this looks as though it could be my company when in fact they are a competitor with nothing to do with us.

I have reported it to Google through the AdWords Trademark Complaint area as this seemed to be the only route I could take but they have obviously said it is not trademarked so they cannot help. Any help appreciated.