Quadruple your CTR with this simple tip

intelliot · 04-02-2006, 08:12 PM

This is quoted from a a href="http://forums.digitalpoint.com/showthread.php?t=17104"topic/a on another forum. It's a great tip that I've seen before, but I've never seen such concrete evidence of success. The idea of moving the ads below the fold (and seeing an increase in CTR due to that) is new to me. If I think up some images, I'll try that here too.brhr style="width: 100%; height: 2px;"Big thanks to member "www.AmCy.org" and their site a href="http://www.studentcreditcards.cc/" target="_blank"Student Credit Cards/a and the post in a href="http://forums.digitalpoint.com/showthread.php?t=16895" target="_blank"this thread/a br br
I made the change to my site, putting images above the ads, and my CTR
has been 400% the average these last 2 days. This is not a spike, my
CTR has been +- 25% for the last 2 months.br br The changes I made:br br img src="http://drawapig.desktopcreatures.com/images/adChange01.gif" alt="" border="0"br br
The link units were always there, but by adding images above the
leaderboard it has increased CTR, even though it is now below the fold.br br I made this change on all pages of my site, moving the ads down and putting images above them. br br To make it look nicer on some pages where I did have two leaderboards I now only have the one and CTR is still up.br br Also the images are a select few taken from the gallery (where people draw pigs) and are random to stop it getting boring.br br
I can highly recomend doing this. Tho I think it is best at the bottom
of the page as ads + images will take up the top 3rd of the fold and,
well, think of the poor users scroll wheels...br br ...Content is still king img src="http://forums.digitalpoint.com/images/smilies/smile.gif" alt="" title="Smile" class="inlineimg" border="0"

Polar · 04-04-2006, 04:57 AM

Hi!

I have tried the leatherboard with 4 images on top and it workd well indeed. The only problem is when Google place only 2 ads instead of four somtimes... then the images are not placed properly.

threedollars · 04-07-2006, 07:21 PM

I don't think that's not allowed. You should have a visible border line below the images.

vino · 04-11-2006, 09:08 AM

Quote:

The only problem is when Google place only 2 ads instead of four somtimes... then the images are not placed properly.

Hi.. I also have a problem with it on my large rectangle type. I place 4 images but sometimes only 3 or 2 ads shown.

Rens · 04-11-2006, 11:33 AM

PI'm not sure I'll try this. I really want the extra money, but I don't want to confuse my visitors.

Those extra 300% clicks all came from visitors that wanted to see more of those nice little pigs, but after clicking on the (what appeared to be CORRESPONDING) links they found themselves on an advertiser's website (in which they might not have been interested). BRI know it's been their own fault, because they all should have read the words of the "corresponding" texts, but still... BRBesides, I don't really think it's fair that the advertisers are paying for these visitors' mistakes. [img]/richedit/smileys/Thinking/1.gif[/img]

andrew247 · 04-11-2006, 01:53 PM

Quote:

Originally Posted by Rens

Besides, I don't really think it's fair that the advertisers are paying for these visitors' mistakes.

Most clicks are probably mistakes - do many people intentionally go to an advertisers site, which is most of the time trying to sell something to the visitor?
I'd prefer to have information, rather than a product.

mondine · 04-11-2006, 02:06 PM

Maybe they should be calling it the TTR. The Trick Through Rate.

I think it's skating pretty close to the edge, myself. Although the TOS specifically mentions ads directly above images,
it's clear that the intent is to forbid the appearance of association between ads and unrelated images.
If this becomes common practice, I'd expect that it would eventually be addressed specifically in the TOS.

adsensepro · 04-11-2006, 11:16 PM

one thing to bear in mind is smart pricing. If your visitor click on the ad by "mistake", mostly likely your conversion rate will drop eventually... and then your CPC.

cruocitae · 04-12-2006, 06:28 AM

Check out damnsmalllinux.org .. There's a line of links right under the menu, which is designed the same. I clicked the ads by fault at least 3 times!

redbayron2006 · 05-23-2006, 01:39 PM

I dont know if this elegal and how will google see it.
Also keep in mind that if a visitor want to see a pig and suddendly see something else will be disapointed. You dont want to do something like that to your visitors dont you?

04-02-2006, 08:12 PM	#1 (permalink)
intelliot Google Guru Join Date: May 2004 Posts: 2,527 Thanks: 15 Thanked 46 Times in 26 Posts	Quadruple your CTR with this simple tip This is quoted from a a href="http://forums.digitalpoint.com/showthread.php?t=17104"topic/a on another forum. It's a great tip that I've seen before, but I've never seen such concrete evidence of success. The idea of moving the ads below the fold (and seeing an increase in CTR due to that) is new to me. If I think up some images, I'll try that here too.brhr style="width: 100%; height: 2px;"Big thanks to member "www.AmCy.org" and their site a href="http://www.studentcreditcards.cc/" target="_blank"Student Credit Cards/a and the post in a href="http://forums.digitalpoint.com/showthread.php?t=16895" target="_blank"this thread/a br br I made the change to my site, putting images above the ads, and my CTR has been 400% the average these last 2 days. This is not a spike, my CTR has been +- 25% for the last 2 months.br br The changes I made:br br img src="http://drawapig.desktopcreatures.com/images/adChange01.gif" alt="" border="0"br br The link units were always there, but by adding images above the leaderboard it has increased CTR, even though it is now below the fold.br br I made this change on all pages of my site, moving the ads down and putting images above them. br br To make it look nicer on some pages where I did have two leaderboards I now only have the one and CTR is still up.br br Also the images are a select few taken from the gallery (where people draw pigs) and are random to stop it getting boring.br br I can highly recomend doing this. Tho I think it is best at the bottom of the page as ads + images will take up the top 3rd of the fold and, well, think of the poor users scroll wheels...br br ...Content is still king img src="http://forums.digitalpoint.com/images/smilies/smile.gif" alt="" title="Smile" class="inlineimg" border="0"

04-11-2006, 02:06 PM	#7 (permalink)
mondine Google Guru Join Date: Sep 2005 Location: Vancouver, BC. Posts: 4,002 Thanks: 0 Thanked 4 Times in 3 Posts	Maybe they should be calling it the TTR. The Trick Through Rate. I think it's skating pretty close to the edge, myself. Although the TOS specifically mentions ads directly above images, it's clear that the intent is to forbid the appearance of association between ads and unrelated images. If this becomes common practice, I'd expect that it would eventually be addressed specifically in the TOS. __________________

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04-04-2006, 04:57 AM	#2 (permalink)
Polar Googler Join Date: Feb 2006 Posts: 67 Thanks: 0 Thanked 0 Times in 0 Posts	Hi! I have tried the leatherboard with 4 images on top and it workd well indeed. The only problem is when Google place only 2 ads instead of four somtimes... then the images are not placed properly.

04-07-2006, 07:21 PM	#3 (permalink)
threedollars Senior Googler Join Date: Feb 2006 Posts: 142 Thanks: 0 Thanked 0 Times in 0 Posts	I don't think that's not allowed. You should have a visible border line below the images.

04-11-2006, 11:33 AM	#5 (permalink)
Rens Noogle Join Date: Mar 2006 Location: Netherlands Posts: 16 Thanks: 0 Thanked 0 Times in 0 Posts	PI'm not sure I'll try this. I really want the extra money, but I don't want to confuse my visitors. Those extra 300% clicks all came from visitors that wanted to see more of those nice little pigs, but after clicking on the (what appeared to be CORRESPONDING) links they found themselves on an advertiser's website (in which they might not have been interested). BRI know it's been their own fault, because they all should have read the words of the "corresponding" texts, but still... BRBesides, I don't really think it's fair that the advertisers are paying for these visitors' mistakes. [img]/richedit/smileys/Thinking/1.gif[/img]

04-11-2006, 11:16 PM	#8 (permalink)
adsensepro Junior Googler Join Date: Mar 2006 Posts: 29 Thanks: 0 Thanked 0 Times in 0 Posts	one thing to bear in mind is smart pricing. If your visitor click on the ad by "mistake", mostly likely your conversion rate will drop eventually... and then your CPC.

04-12-2006, 06:28 AM	#9 (permalink)
cruocitae Master Googler Join Date: Mar 2006 Location: Terminus Posts: 531 Thanks: 0 Thanked 0 Times in 0 Posts	Check out damnsmalllinux.org .. There's a line of links right under the menu, which is designed the same. I clicked the ads by fault at least 3 times!

05-23-2006, 01:39 PM	#10 (permalink)
redbayron2006 Googler Join Date: May 2006 Location: Athens Greece Posts: 76 Thanks: 0 Thanked 0 Times in 0 Posts	I dont know if this elegal and how will google see it. Also keep in mind that if a visitor want to see a pig and suddendly see something else will be disapointed. You dont want to do something like that to your visitors dont you?

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