Error pages as Marketing tool?

internetgal · 04-26-2007, 12:51 AM

Can error pages be used as a marketing option?

internetgal · 04-27-2007, 12:57 AM

Hi!! anybody here to answer this?? How can error pages be used as a marketing tool?

alex-party · 04-27-2007, 05:48 AM

Simply you can have a sitemap on your error page. It's a good practice and also, you don't let your visitor just skip the page, but give them an option to search or browse your sitemap.

princess23 · 04-27-2007, 12:36 PM

^ nice point, i have to agree with that

Ar3d · 04-28-2007, 12:19 AM

or can use it by pointing to another page which do you think it should not miss out by your visitors.

internetgal · 04-28-2007, 05:57 AM

Quote:

Originally Posted by alex-party

Simply you can have a sitemap on your error page. It's a good practice and also, you don't let your visitor just skip the page, but give them an option to search or browse your sitemap.

Humn, good poin alex but yesterday when I was surfing the net, i found some pretty good answers... ...like I went thru few articles and blogs and summarized that in order to make the error page as marketing tool, we will have to pay attention to the looks, navigations of the sites. Provide the online vistors useful information, links and resources and lots of other stuffs. So I want to ask you how far it is true? Does entertaining customers in the error page will be truely helpful?

alex-party · 04-28-2007, 07:04 AM

I really not sure about entertaining visitors, but as I always do - I put myself in place of a visitor and try to think what would I like to see on that page if I were on his/her place! Ok, I got a page that not exist! I'm a little upset that it no longer there and I still want that page! What do you have me to offer? You can say to him/her - "Opps! This page is no longer exist, please use our sitemap to find it or use a search, thank you!" - This should make your visitor much happier

You can write something more interesting, it's up to you!

holliewould · 04-28-2007, 02:04 PM

Well, I just customized my error pages about Url. And Url probably wasn't that interesting. And Url has moved and if you see Url please tell him he owes me five bucks. Then I got a few links to my other sites.

I am on the hunt for some good content for my error pages because I want to utilize adsense for 404's. So I wonder what would be good content for a 404? Any ideas?

alex-party · 04-28-2007, 02:12 PM

I don't quite follow you....who are you talking to? Who should see whom? LOL

Is it me or this post is really weird?

holliewould · 04-28-2007, 02:48 PM

Maybe I'm confused about the original post? Using error pages as an marketing tool right?

04-26-2007, 12:51 AM	#1 (permalink)
internetgal Google Freak Join Date: Feb 2007 Posts: 340 Thanks: 7 Thanked 8 Times in 8 Posts	Error pages as Marketing tool? Can error pages be used as a marketing option?

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04-27-2007, 12:57 AM	#2 (permalink)
internetgal Google Freak Join Date: Feb 2007 Posts: 340 Thanks: 7 Thanked 8 Times in 8 Posts	Hi!! anybody here to answer this?? How can error pages be used as a marketing tool?

04-27-2007, 05:48 AM	#3 (permalink)
alex-party Elite Googler Join Date: Oct 2006 Location: Ireland Posts: 1,085 Thanks: 0 Thanked 2 Times in 2 Posts	Simply you can have a sitemap on your error page. It's a good practice and also, you don't let your visitor just skip the page, but give them an option to search or browse your sitemap.

04-27-2007, 12:36 PM	#4 (permalink)
princess23 Google Freak Join Date: Jan 2007 Location: at my Baby boo's heart... Posts: 413 Thanks: 0 Thanked 2 Times in 2 Posts	^ nice point, i have to agree with that

04-28-2007, 12:19 AM	#5 (permalink)
Ar3d Senior Googler Join Date: Mar 2007 Location: at the hauz Posts: 162 Thanks: 0 Thanked 0 Times in 0 Posts	or can use it by pointing to another page which do you think it should not miss out by your visitors.

04-28-2007, 07:04 AM	#7 (permalink)
alex-party Elite Googler Join Date: Oct 2006 Location: Ireland Posts: 1,085 Thanks: 0 Thanked 2 Times in 2 Posts	I really not sure about entertaining visitors, but as I always do - I put myself in place of a visitor and try to think what would I like to see on that page if I were on his/her place! Ok, I got a page that not exist! I'm a little upset that it no longer there and I still want that page! What do you have me to offer? You can say to him/her - "Opps! This page is no longer exist, please use our sitemap to find it or use a search, thank you!" - This should make your visitor much happier You can write something more interesting, it's up to you!

04-28-2007, 02:04 PM	#8 (permalink)
holliewould Noogle Join Date: Apr 2007 Posts: 17 Thanks: 0 Thanked 0 Times in 0 Posts	Well, I just customized my error pages about Url. And Url probably wasn't that interesting. And Url has moved and if you see Url please tell him he owes me five bucks. Then I got a few links to my other sites. I am on the hunt for some good content for my error pages because I want to utilize adsense for 404's. So I wonder what would be good content for a 404? Any ideas?

04-28-2007, 02:12 PM	#9 (permalink)
alex-party Elite Googler Join Date: Oct 2006 Location: Ireland Posts: 1,085 Thanks: 0 Thanked 2 Times in 2 Posts	I don't quite follow you....who are you talking to? Who should see whom? LOL Is it me or this post is really weird?

04-28-2007, 02:48 PM	#10 (permalink)
holliewould Noogle Join Date: Apr 2007 Posts: 17 Thanks: 0 Thanked 0 Times in 0 Posts	Maybe I'm confused about the original post? Using error pages as an marketing tool right?

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