BigSeminar Conference Call Transcript - Declan Dunn

[intelliot]

Declan Dunn is the founder of the only Internet Marketing
System proven in companies large and small, The Dunn Direct
Media System, which empowers businesses globally online.

Dunn Direct Media has helped many small businesses as well
as larger companies, such as American Express, Network
Solutions, Priceline, One World Live, JingleGram, Intel,
Office Max, PBS, ABC, Travelocity and Toshiba.

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It's a good idea to put audio and video into your website. Some people have a stigma about it: that it's just too complicated. I always thought blogs and podcasts were the same thing. The key is that people are now on broadband connections. Text is like showing them a black-and-white TV when there are color TVs.


Audio is really easy. Just get a microphone and record it with Audacity, which is free. I'm not talking about video here: video can get to more advanced levels. But people want to create a written webpage because "that's what I learned 3 years ago." Most people who say it's too hard have never tried.


Audio is a lot easier to do. You're able to really set the mood with your tone and voice, and they can hear you. Mixed with text or a PDF file, you've got something you can put on your blog, and it also gets out to iTunes and the podcasting world. Putting your content out there is automated.


The response to objections is: like it or not, the broadband revolution is here, and it's all about audio and video. I do a lot of video, but audio is still a good one. The UK right now is exploding. My friends just went from slow connections to fast, and they're making tons of money. More people want more audio and video, not only to entertain them, but to get their attention.


Most people have trouble writing words. For many of them, it'll be easier to talk than to write. A lot of people have lost the ability to write.


What I did was take my audio content, have someone transcribe it, and break it into articles for me. I can't write. I can if I have to, but it's usually going to be a salesletter.


I've said the information once already; why not just leverage that content again? Have someone transcribe it and put it into article format.


To me, it's really audio and text. It gives you 2 modalities: voice and text. I'm hearing you in my head. A lot of people are doing 6 or 7 things on the computer. What you're doing is really smart, and allows you to stand out from the crowd.


I'm a writer from birth, but I don't even write any more. You spend a lot of time to write it and edit it. You don't have 6-8 months. In the meantime, put it down, maybe get it transcribed. Rather than doing a blog-- there's just no freaking way they're going to sit down and do that-- they can even go to a studio. Maybe $30-$40 an hour. Two hours, $60 bucks. Maybe $200-300 for a great mic. Now that it's done, record 5-minute chunks.


Great. Eight 5-minute chunks. Answer questions, one question per 5-minute chunk. Hit the save button, and now they're scheduled out for a month. Some people can wake up and do that. Are you doing a seminar? A product launch?


You'll see it on my blog. I've already got recordings before the event, and I record audio to stage things before the event.


I'm good at improv, but a lot of people are better at scripting it and planning it. That's what's cool about blogs. In the past, you'd have to load that file, HTML it, my God! Now you can schedule it on your blog to post automatically.


Yeah, you're working with people. Explain to people what you're going to be teaching them at the BigSeminar in a few weeks.


Let me just say, simple is really hard to learn. I've learned it by getting bashed, doing things wrong. I made the mistake of making a product with 8 steps, eight 100-page workbooks. People went away because it was too big.


I really wanted to build a place where people could come in and build a done deal. I can look at someone's deal before they even get any deals. How are you planning to bring it out so that someone else can market it for you?


I have people who, in 2 weeks, are already on their way to doing something. They don't want to hear the story about your product. More importantly, you should explain to them in 30 seconds to 2 minutes and have them nodding their head "yes".


It comes to looking at the deal, and then really inciting your partners.


I have people saying affiliate marketing is too hard! If you don't want to adapt, and become a Burger King person, fine. But to make money here, you need affiliates.


You need to incite your affiliates. Your customers are your best affiliates - they're the asset of your business. I'll show you how we integrate audio and video on our sales pages.


Armand, I was at a point of doing 10% of revenue in a deal. My buddy's doing $100 million. It's fine for him, I'm not jealous. And by the way, nobody thought he could do it. He's a passionate entrepreneur, and he didn't give it up.


They're working with all these deals, just like I did with my own agency. What I did was open Dunn Deals. I'm giving them a place where they can access their deals.


I've got a studio with people in my office, but I'm giving them a very simple system to focus on. I call them "done deal, or no done deal." People come in, and I can grill them, and the audience votes on what the best deal is. The best part is, "Forget this fluff". The deal: is it done or not?


A tank of gas is $50 now. Why are you selling a $20 book? They're still doing it. It's not about you being good enough. This is what people really have to get over. Dunn Direct Media. If the price point was right, they could do a lot better.


That's where I blog to, that's what I talk about. These are people who actually want to get their feet wet and learn. I'm doing 5 projects right now.


These people have no experience. There's no silver spoon. In 1994, I was an artist by birth, a writer, I didn't know anything about marketing. I learned about writing copy. I realized: Golly, I have an attitude against people who write copy like that!


I'm down with people looking at your business and your offer, and going: boom, boom, boom, done.

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I'm going to bring you in, where you have a simple 1-2-3 plan. And you know me: it's going to be real, it's going to be live. I'm coming out for the first time in 3 years, and actually launching something.


I have a girl selling ads, and she doesn't even have a website. The secret? She's picking up the telephone! Seriously, your place is the only place I'm doing this at.


Other people don't want me blabbing this around. I don't know it all. Anyone who says they know it all, run away from them! In this business, you know nothing! Which is wonderful, because you're always learning.


I was working with people making $50 million. They said, "Thank you." When you're really good, the guy running the $100 million company, you know what the ego is? Nothing. We're getting the fluff out. What's your deal? Show me the page you're converting at. Let's talk.


I want to share this with folks. Beyond writing books and stuff like that. I want to bring people access to this. Not only to me, but to people I know. There's some stuff going on, if you apply it, oh my God, exponential income.


You can't do it alone. You need to be about something bigger. And it's people selling products and services to customers. See you at the Big Seminar in 3-4 weeks.


Everybody, here's the thing you need to understand. This guy has done many things on the Internet and I've learned so much by listening to him and watching what he does. He's seen it all.


Many times, he knows what's going to happen before it happens. Here's one advantage you have by listening to him at the BigSeminar. He's one of the most electrifying speakers I know. He can make it interesting for you, he can teach you what he knows. We are now literally less than 30 days away from the BigSeminar. You need to make a decision.


Would I like you to be there? Yes. Is it about the money? Well, we do have hard costs. Plus if it was free, you wouldn't come. 2 years ago, I had a free seminar, and I got all the top minds in Internet marketing. It was amazing. We had 200 people.


People appreciate what they pay for more than ever. If it's free, I didn't appreciate it as much as things I've had to pay for.


Is it a lot of money? Well, $2,000 is a lot of money, quite honestly. But the fact is: what can $2,000 turn into? If you plan to come and not do anything, I'm going to tell you right now, don't come. You're better off going on a nice little vacation with your wife, or buying something for your kids.


That's what I want. I want to see success stories.


Part of it is a business. I'm pretty honest as far as that goes. BigSeminar is a business.


At one point in my life, I was living with friends, I didn't have a car. I was literally living on ramen noodles and spaghetti, and I could only spend $2-3 on food a day. I'm not telling you this so you'll be sorry for me, but just to tell you that I've had it about as bad as really anybody has. Have I been in debt? Of course I have.


I've had my credit absolutely ruined. Did it stop me? Fortunately, no, it didn't. When I put my mind to it and got the right information from the right people. Information is not equal.


I bought a book earlier today. I bought the book and I was absolutely disappointed. 17 pages long, totally taught me nothing. Did I get a refund? No, because I don't go for refunds on products like this. Was I disappointed, would I never buy from them again? The answer is no, I wouldn't. The price point didn't matter too much, it was less than $50. I was disappointed in the value of it.


Out of the 1,000's of people who have come to BigSeminar, I've never had someone be disappointed by the seminar. They've never come up after a talk and asked for a refund because the content wasn't good. I've never had someone come up to me and say, "Hey, the information here is old hat. And I could've done better had I stayed home."


The reason for this is that there's a certain picking and choosing for each of the speakers. The one thing that has helped me propel my Internet business is timing: My ability to judge the market and timing of what's important in the marketplace. I'll hold back months and months, which frustrates the people in my office.


I won't release something if the timing isn't right.


The reason we have these specific speakers at the BigSeminar is because of the timing. I know what will be the next trend on the Internet. I can tell you, I've rarely been wrong when it comes to that. You can take advantage of the speakers in this way.


The people you meet at the seminar are the movers and shakers on the Internet. There is no other seminar that's better.


I guarantee 100% that this will be bigger and better than anything you've ever experienced, anything else you've ever attended. That's a big guarantee.


Why do I say that? Because it's true. We work hard-- we take 6 months to plan each of our events. We do this to create the unique experience of learning as much as you can, and immerse you in the world of Internet marketing for 3 straight days.


When you get there, you'll know this is what you needed. I'm going to urge you to register your seat for the seminar. Ask yourself the question: is this the right choice for you right now? There is no way you can say it's not right for you.


You need to know the information at this event. It's that important.


I guarantee the talk I personally give at the seminar will be worth more than twice the amount you paid for the seminar itself. Why?


Because this information has not be taught anywhere else. I'm going to show you case studies. I'm going to show you people in the audience who do this.


One secret: in the course of 3 weeks, I took someone from earning $300 to earning $,3000 a month. No list, and actually it doesn't require a website. It has nothing to do with AdSense. With as little as 10 sites-- but I shouldn't say sites because it's not really a site.


It will propel your income. Register your seat tonight. I'm telling you it's the right move to make. I'm giving you permission to increase your income by doing this right now.


And then register your hotel room right after. They're selling out... we're almost sold out. This is not a marketing ploy. You definitely want to reserve your spot a this hotel because of the amount of networking.


Okay, bye bye everybody.

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