E-mail marketing advantages by XcellenceIT

[Cratima]

When talking about email marketing I refer to newsletters and emails sent to prospects or costumers, not to email spam that bothers me every day.

One of the main advantages of emails are their geographical reach. E-mails can land anywhere you want on earth, through Internet.

Emails are also more cost efficient than the traditional mail. They are more efficient than the indirect marketing (web directory submission, social bookmarks - these are useful too).

I, and my team at XcellenceIT , advise you to personalize every e-mail corresponding to the nature of every customer, in order to create a special bond with him.

It is very important that you have the opportunity to use images, videos, games, music in your email. But this is maybe advisable when it is related to your activity. (ex: Cratima and XcellenceIT activity. Due to our activity our emails are personalized and, when adequate, they can consist of text, images, flash animations and music)

The efficiency of email marketing is very easily measured. You can count the number of responds that you get, or you can count the subscribed or unsubscripted options.

I don't know if it's true but that's what I've heard:

Microsoft sends out over 20 million email marketing pieces every month.
Researchers estimate that US firms alone spent $400 million on email marketing in 2006