Do you think Gmail invite is a marketing buzz?

bigmonkey · 04-27-2005, 03:59 PM

I think its a really good idea for google to let people invite friends to join the gmail service! This make people wanting to signup even more...

What do you guys think?

tokkolo · 04-27-2005, 11:51 PM

Yeah that is absolutely true. Right now everybody has so many invites it doesn't really work anymore. But when gmail just started the invites were wanted by everybody, simple because they couldn't get sign up for it. So it was a huge marketing buzz. I think it's one of the reasons why gmail became so popular so quickly.

cvrk3 · 04-28-2005, 01:33 AM

Still, i feel that even if gmail goes public, it should be through invitations only.

meg · 05-02-2005, 09:15 AM

The invitation concept is interesting: Google corporate was able to generate a sense of scarcity when in fact none existed. Everyone wanted an address and you could only get one if you "knew someone". But now, I have 50 unused invites sitting in my account and I can't give them away fast enough.

Should Google decide to keep the signup process through invitation only, they'll have an interesting way to throttle future demand by giving out fewer invites to their existing customer base. Of course, they could do the same in a on-demand model by simply denying new signups but I imagine their reputation would take a hit that way.

From a tech perspective, I like the invitation model: Google could plan on no more than x users and throttle it up only when they were ready.

That said, anyone want a Gmail account?

Megan Golding
Work: Chrysalis Experiential Academy
http://www.chrysalisexp.org

Personal: Life With Rachel, one mom's Journey
http://www.kalamitykat.com

04-27-2005, 03:59 PM	#1 (permalink)
bigmonkey Junior Googler Join Date: Apr 2005 Posts: 32 Thanks: 0 Thanked 0 Times in 0 Posts	Do you think Gmail invite is a marketing buzz? I think its a really good idea for google to let people invite friends to join the gmail service! This make people wanting to signup even more... What do you guys think?

04-27-2005, 11:51 PM	#2 (permalink)
tokkolo Google Guru Join Date: Jul 2004 Location: The Netherlands Posts: 2,022 Thanks: 0 Thanked 0 Times in 0 Posts	Yeah that is absolutely true. Right now everybody has so many invites it doesn't really work anymore. But when gmail just started the invites were wanted by everybody, simple because they couldn't get sign up for it. So it was a huge marketing buzz. I think it's one of the reasons why gmail became so popular so quickly. __________________ A letter is like a flower

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04-28-2005, 01:33 AM	#3 (permalink)
cvrk3 Google Guru Join Date: Jul 2004 Location: India Posts: 2,399 Thanks: 0 Thanked 1 Time in 1 Post	Still, i feel that even if gmail goes public, it should be through invitations only.

05-02-2005, 09:15 AM	#4 (permalink)
meg Noogle Join Date: Mar 2005 Location: Atlanta, Georgia, USA Posts: 10 Thanks: 0 Thanked 0 Times in 0 Posts	The invitation concept is interesting: Google corporate was able to generate a sense of scarcity when in fact none existed. Everyone wanted an address and you could only get one if you "knew someone". But now, I have 50 unused invites sitting in my account and I can't give them away fast enough. Should Google decide to keep the signup process through invitation only, they'll have an interesting way to throttle future demand by giving out fewer invites to their existing customer base. Of course, they could do the same in a on-demand model by simply denying new signups but I imagine their reputation would take a hit that way. From a tech perspective, I like the invitation model: Google could plan on no more than x users and throttle it up only when they were ready. That said, anyone want a Gmail account? Megan Golding Work: Chrysalis Experiential Academy http://www.chrysalisexp.org Personal: Life With Rachel, one mom's Journey http://www.kalamitykat.com

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