Google GBuy, PayPal Competitor, to be released June 28

[intelliot]

RBC analyst Jordan Rohan said GBuy could be 'revolutionary.'

Consumers using GBuy, which is set for release on June 28, will be taken off the merchant's site to complete the payment. This will enable Google (nasdaq: GOOG - news - people ) to capture e-commerce transaction data, driving more precise targeting in future searches.

"If harnessed, the precision of this targeting could be revolutionary," wrote RBC analyst Jordan Rohan in a report Friday.

On its core search results pages, Google will designate each merchant accepting GBuy as a "trusted GBuy merchant." If consumers view this as a mark of safety and security, Rohan believes this should increase click-through rate.

The analyst expects some resistance from merchants who will fear that Google will use the transaction data to charge them more for sponsored links in the future. Google's bid rank algorithm is influenced by click-through rate, and would, therefore, favor GBuy merchants, he said.

GBuy looks to be a direct competitor to PayPal's "off-eBay (nasdaq: EBAY - news - people )" initiative, which is still early in its development, Rohan added. During the beta phase, Google will not charge merchants for its payment service. After some period, the analyst believes Google will charge 1.5% to 2%, in-line to slightly below that of PayPal.

"Short term, GBuy is more negative for eBay than it is positive for Google," Rohan said. "Longer-term, it could be a game-changer."

Source: Forbes Market Scan

[mondine]

I suppose it's only natural that Google would reap the side-benefits of providing the ability to conduct such transactions.
A lot will depend upon market perception.

Will the special designation and potentially higher CTR be seen as a welcome boon
to people that would like to use the service under any circumstance?
Or will the withholding of a 'trusted merchant' status be seen as a strong-arm tactic
to force the service on vendors?

And how many ventures that are symbiotically beneficial to Google can be launched before questions of unfair competition are raised?

[andrew247]

Has anyone from Google confirmed Forbe's claims?

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[IamTheKing9]

Originally Posted by andrew247

Has anyone from Google confirmed Forbe's claims?

Why don't you wait for June 28? Its not too far away. :P

[nebbie2004]

what's the link to Gbuy?

[andrew247]

It's called Google Checkout [I think this was established ages ago >> why didn't Forbes know it was called Checkout?

Google Checkout
[I think that's the right link. :P]

[cruocitae]

Yep, it is. I think Checkout will knock paypal out.
BTW, is it possible to pay with my AdSense income?

[andrew247]

BTW, is it possible to pay with my AdSense income?

I was wondering exactly the same thing.
I've been looking for a link in AdSense, but I've not seen anything.