Google buys Urchin

[geekerati]

March 29, 2005
Google to Buy Web Analytics Company
By Michael Singer

Within Urchin's products, Google may see some additional analytics tools. Urchin's Map Overlay for GeoTracking lets Urchin customers see traffic patterns and conversion data by city and region, just by viewing a map. The map graphically indicates (using dots of varying sizes) the amount of traffic coming to the tracked site from each city, and also lets users view the number of visits, page views per visit, and conversion rates for that city, state or country.

The company also offers cross segment performance controls where users can separate data into different categories including keyword, content, country, region, city, network location, language, browser, platform, connection speed, screen resolution, colors, Java, JavaScript, Flash, visitor type, or come up with their own.

The latest Urchin platform also exports reports in several formats, including XML and Excel.

As a market player, Urchin boasts contracts with more than a million users including the U.S. House of Representatives, General Electric's NBC Television Division, Sun Microsystems, Sega, NASA, Qualcomm, SBC, National Hockey League, Montreal Exchange, British Telecom, Paramount, Symantec, and EarthLink.

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Copyright,2005 Jupitermedia All rights reserved. Reprinted with permission from http://www.internet.com

[kcmandava]

Thats an impressive list of clients Urchin has got. Is its work related to GIS ??