SEO Glossary - Jargons, Terminology and Definitions

[treegor]

May be some of you already know some of these terminologies but for the benefit of those who are not familiar with such terms, I hope this will be helpful. So here they are

SEO Glossary - Jargons, Terminology and Definitions


301 A server response code, meaning "page has been permanently moved to x" A 301 redirect is commonly used to redirect sites or individual pages in cases where a domain or page name is changed and is usually the preferred method of redirection by search engines.

302 A server response code meaning "page has temporarily moved". 302 redirects are a touchy subject with many people involved with SEO as they can be also used against a site through a process called 302 hijacking or pagejacking.

404 error page The 404 or Not Found error message is an HTTP standard response code indicating that the client was able to communicate with the server, but the server either could not find the file that was requested, or it was configured not to fulfill the request and not reveal the reason why. The 404 error page will be displayed when this error occurs.
We usually use a custom 404 error page to retain the visitor who got a 404 error on your server.

Anchor Text The visible text component of a hyperlink. Seen in between the <a> and </a> tags.

Algorithm A mathematical formula used in calculating search engine ranking. The goal of any SEOP is to understand the algorithm as best as possible. Algorithms of course are very closely guarded secrets and I have never met anyone who has "cracked" an algorithm. Search engine algorithms change regularly to prevent anyone from gaming the system.
Alt Image Tag engines aren't able to read images as such, so the alt tag or text attribute describes what the image represents.

Blog/Blogging A weblog or a blog is a journal or newsletter that is frequently updated and intended for general public consumption

Black Hat A person engaged in or tactic used to increase search engine rankings using methods frowned upon by search engine companies.

Directory A compilation of websites reviewed and organized by human editors into useful categories and topics, similar to the organization of the Yellow Pages. Examples of directories are Yahoo!, About.com, and the Open Directory Project.

Dupe/Duplicate Content usually used in reference to a penalty applied by a search engine for the same content appearing on different pages/sites. In theory, the site/page that was added to the search engine last should be the one that is penalized.

Grey Bar A Google toolbar score that can indicate a ban in place on the page currently being viewed; i.e. the page does not appear in Google search results.

Grey Hat Optimization strategies that are in a unknown area of reputability/validity.

IBL Inbound Link. Links pointing from another site into your own.

KDA Keyword Density Analyzer or Analysis. The ratio of keywords or keyphrases in relation to other text on a page.

Keyword/KW A word or words that strongly relate to a page/site topic or search engine query.

Keyword Stuffing Where a keyword or phrase is used excessively in page content or alt tags in an attempt to gain higher rankings. Can result in page penalties or bans.

Landing Page An active web page where Internet users will "land" when they click your online ad. Your landing page doesn't need to be your home page.

Link Farm A page that consists of little else but links to other sites and usually the sites listed have links back to the farm page. The goal of a link farm is to artificially boost rankings through link popularity and is consequently at risk of penalty or ban.

Link Popularity A gauge of a site's popularity based on the number of inbound links. Link popularity is a factor in search engine ranking and has greater strength (in theory) where inbound links are from other quality sites.

Meta Tags These mainly refer to the title, keywords and description tags. They are basically a summary of the content that is on the page in different formats. Metatag content does play a role in rankings for many search engines.

Mirror Site A copy of a site with some content differences to target particular keywords. Not a recommended strategy as it can trigger a penalty or ban.


I hope these may be useful for you guys!!!

[harry_puta]

nice post! good for SEO newbie

[treegor]

Thanks, well I'll try to post as much info and knowledge I know to help others like me!!!

[SeLFiE_12]

Very useful indeed for all...thanks...

[Candy]

A very good informative thread.