What is Link Bait?
Link bait is content on your site to which other sites link because they want to, not because you ask them to. Traditionally, links are hard to get, requiring you to sacrifice your first born child (and at least link back, which nullifies their value in some search engines.) But with link bait, you "bait" your content and sit back and wait. Of course, you can be a little proactive and get a viral story going, too...
So, how does link bait help your SEO?
- It creates more links to your site, which really do help you in the search engines. If you don't believe that, try a search on "click here." Furthermore, the links come to you -- you don't have to get on your knees and beg for the links.
- It creates more links to your site, which send potential customers your way. After all, the whole purpose of SEO - coming up high in the search engines - is about reaching more people....