What is Landing Page Optimization

[sheena]

What is Landing Page Optimization?

[veseven]

Landing Page Optimization

I like to read really..

[DBeans]

Just to help a little, (and veseven is right, you can probably bet more specific info on G), but it is the using of particular keywords on a certain page to sell a particular thing (correct me if I am wrong).
So if you have affilliate goods that you want to sell, you optimise a page for that specific product so that SEs will find you and hopefully people will buy though your affiliate.

Hope this helps

[raven1083]

so thats the meaning of landing page optimization thanks for the resources

[BillyShih]

My company specializes in landing page optimization and I can tell you that landing page optimization (LPO) is different from what DBeans described below, although it can include SEO-type work if necessary. First you have to know what a landing page is. Typically it is the page that you come to after clicking on an ad through search or banner advertising or it can be from an e-mail. The page is specifically created for one purpose, usually to sell a product, get people to sign-up for a whitepaper or have people download an application.

So now, what's LPO? LPO is the optimizing of that page to get visitors to do the desired action (converting). Most people do this by designing a page and looking at how changing certain parts of it effects conversions, like seeing if changing the headline of the page will make conversions go up and down. Manually, this is a time intensive and slow process, however if you use something like Google Optimizer it automates the system and allows you to find out much more quickly.

More advanced topics in this are enterprise level platforms beyond Google Optimizer (Widemile, Optimost, Offermatica) and different kinds of testing (a/b, split, multivariate). If you're interested, just PM me.

[torpengkute]

Landing Page is referring to the page that lands when visitors click your ads. Mostly Landing page is more on PPC.

[aira]

Landing Page Optimization - simply called as web page optimization is a process of modifying a website to make it more appealing to target visitors and to improve conversion rate (i.e. adding more content, easier navigations and attractive designs)

[Ezhel]

A landing page is a single page, with a single focus on a single idea. That focus is the action you want the user to take -- the conversion. A conversion could mean a purchase, an email lead, or any other clearly defined action.to give more infos.try this

Usually it is done by deep link building....

[Hit man]

koooooooooool information