SEO for Hold for Less.com

[mjohnson24]

My site has been optomized but not showing up in the normal section of google search engine. It shows up in pay per click but not the normal section below. Caln someone look at it and check it out and see what i may be doing wrong? If you do a google search for 'Hold for Less" it shows up in the number 1 spot but we want it to show up with message on hold typed in to the google search engine. Is there something im missing here?

The site webaddress is Message On Hold and Music On Hold for Less.

I would like to do backlinks but all the sites with relative content to Message On hold which is the target keyword i want is people like on hold messages and Music On Hold by Easy On Hold Messages Impress Callers; Free custom message on hold music demo service, messages on hold, messaging on-hold, on hold equipment provider, digital mp3 music-on-hold marketing, message players for phone hold systems but they are our competition so creating backlinks between us wouldn't be good so waht should i do? I did submit the sit to ODP - Open Directory Project though.