How do companies plan BIG SEO campaigns.

stephen186 · 07-21-2009, 11:58 PM

Hi,
I am very curious to know how do big digital marketing companies plan SEO campaign for BIG companies like sony, BMW.....etc..

Can anyone share any insiders?

textbox · 07-24-2009, 06:29 PM

Having Global Fortune 500 companies as clients, we can say that organic seo is not always a big priority. Due to their large budgets and need for quick implementation, the relative slow speed organic growth is an unattractive option. That is not to say that they do not make great use of micro-sites, social networking, etc. It is just that they can back up these web initiatives with pay per click, tv, radio, print and direct mail in order to speed up user awareness.

If you take a company like Adobe for example, their corporate sites have a high PR, so any new product release sites will instantly benefit from these inbound links. So the seo takes care of itself without needing to create a specific campaign.

innominds · 07-24-2009, 09:43 PM

I don't think the BIG companies will have any problem in their SEO activities.
They are least bothered about organic SEO.
As they have high advertising budget, they can get into any market.

mdamin76 · 07-27-2009, 06:19 PM

Those big company must have their own technical professional on web publishing.

07-21-2009, 11:58 PM	#1 (permalink)
stephen186 Junior Googler Join Date: Feb 2009 Posts: 30 Thanks: 0 Thanked 2 Times in 2 Posts	How do companies plan BIG SEO campaigns. Hi, I am very curious to know how do big digital marketing companies plan SEO campaign for BIG companies like sony, BMW.....etc.. Can anyone share any insiders?

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07-24-2009, 06:29 PM	#2 (permalink)
textbox Noogle Join Date: Jul 2009 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Having Global Fortune 500 companies as clients, we can say that organic seo is not always a big priority. Due to their large budgets and need for quick implementation, the relative slow speed organic growth is an unattractive option. That is not to say that they do not make great use of micro-sites, social networking, etc. It is just that they can back up these web initiatives with pay per click, tv, radio, print and direct mail in order to speed up user awareness. If you take a company like Adobe for example, their corporate sites have a high PR, so any new product release sites will instantly benefit from these inbound links. So the seo takes care of itself without needing to create a specific campaign.

07-24-2009, 09:43 PM	#3 (permalink)
innominds Googler Join Date: Oct 2006 Posts: 98 Thanks: 0 Thanked 1 Time in 1 Post	I don't think the BIG companies will have any problem in their SEO activities. They are least bothered about organic SEO. As they have high advertising budget, they can get into any market.

07-27-2009, 06:19 PM	#4 (permalink)
mdamin76 Googler Join Date: May 2009 Location: JB, Malaysia Posts: 52 Thanks: 0 Thanked 5 Times in 5 Posts	Those big company must have their own technical professional on web publishing.

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