What do Search Engines look for?

[shahabr]

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Search engines rank websites according to their relevance to a particular topic, and the popularity of clicks....so if you are selling cameras, you will ask your self, how does my name become more relevant to the topic??

Well firstly search engines dont just look at the name or the web address and rank them first, they actually spend alot of money to research and find what makes some websites better and more popular than others. Below you will see a list of things that search engines look for when ranking your website:

1. Name of the businessBR2. Website URLBR3. Description of the website (title bar, eg www.smh.com.au/FONT the title bar says: "The Sydney Morning Herald: national, world, business........"etc)BR4. Density of the Keyword (the percentage of a keyword appearing on a certain page)BR5. How popular a key word isBR6. The meta tagsBR7. Number of websites linking inBR8. The quality of the websites linking into your websiteBR9. Number of clicks it currently gets in search enginesBR10. Number of times it is updated

[intelliot]

In addition to "Density of the Keyword", search engines also look for quality of content. One of these factors is uniqueness -- you can't just copy content from other sites and expect that to be seen as valuable.