Analytics question

[intrloper9]

Hey everyone,

I'm sure this has been discussed on this forum before, but I'm not actually looking for an answer to what the difference between these two metrics is. I think I have a pretty decent grasp on their definitions.

Rather, I'm seeing a discrepancy on my Analytics with a specific web page.

It's telling me these stats:


Stats: 20 Pageviews
11 Unique views
00:00:17 Time on page
100.00% Bounce Rate
10% Exit Rate


Okay, now my question is: if the 10% of the people that viewed this page, exited the site, shouldn't the Bounce Rate be 90%? How can the Bounce be 100% if not everyone actually bounced?

Bounce Rate seems to be defined as the people leaving the site within a timeout session after viewing the particular page. Whereas Exit Rate can simply be people exiting the page, but going onto another page.

Any help would be very appreciated. I'm under a deadline with this Analytics report, and I want to make sure I understand that before submitting it. Thanks!

[freediver]

Bounce rate is the percentage of visitors that enter your site on a given page and do not visit any other page.
Exit rate is the percentage of visitors that exit from a given page in relation to total number of visits to that page.