To All Internet Marketers - How To Get My Business

[alex.]

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More and more people are realizing that the Internet
offers great potential to set up a healthy business for pennies
on the dollar. This is good news for internet marketers - but it also
means that they need to lift their game. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"Why? Because the would-be "netpreneur" has
access to way more training than ever before. It's possible to get up to
speed very quickly on what is needed to get started online. This, in turn,
means that people quickly recognize what offers true value and what does
not. They see so many sales letters that they become, to a certain degree,
immune to the typical hype. They're willing to spend - but they want value
for money. They want to be treated like intelligent and discerning adults.
/font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"So here's a message to all 'gurus' (and
aspiring gurus) who are keen to get their share of the dollars waiting to
be sent flying their way via cyberspace. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"1) What does it take to make people want to
buy "you" rather than some other internet marketer? /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"2) What might make people want to
unsubscribe from your list? /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"3) And what pushes them into asking for a
refund? /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"What Makes People Want to Buy? /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- They buy if they can see that a product
will give them new knowledge and understanding. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- They buy if the purchase will speed up
business growth. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- They buy if a product will automate a task
that eats into their time. (People quickly learn to spend their time on
marketing and product creation, rather than repetitive tasks.) /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"Tip: Once newbies have been exposed to a few
sales pages, it's not long before they learn to look beyond the sales
hype. They study a sales letter carefully to work out what the product
will "really" offer them. (Do they need this? Or will it duplicate
something else they own?) /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"They also learn to look for value for money.
Some higher-priced products are worth every cent. Some cheaper products
add very little to what they already know. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"(Note: Savvy internet marketers already
realize that if they put together online interviews offering truly
valuable information, they are far more likely to attract and keep new
customers. A quick example: Jane Smith listens to a one-hour audio
interview on search engine optimization and traffic. She finds out some
really useful information she has not so far heard anywhere else. She
decides that this guy knows what he's talking about and shells out a
couple of hundred dollars for his products.) /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"What Makes People Want to Unsubscribe from a
List? /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- Getting four identical emails trying to
sell them the same product, because the sender hasn't figured out how to
move them from one list to another after they buy. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- Getting a 'canned' email sounding full of
excitement about a new product or service - which turns out to be a
duplicate of the email they get from six other marketers who are
affiliates for the same product. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- Getting email from a product creator about
anything under the sun because you bought XXX product from them. If your
customers sign up for a newsletter, they expect mailings. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"What Makes People Want to Ask for a Refund?
/font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"In the past, buyers tended to shrug and
write off a bad purchase. But increasingly, people are prepared to stand
up for their rights. If they feel they have not received value for money,
they will ask for a refund. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"So what makes them decide to ask for their
money back? /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- Software that doesn't work as it is
supposed to. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- Physical products (CDs, DVDs) that don't
work on their systems. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- An e-book that is full of content easily
found in an hour's net-surfing. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- An e-book that has skimped on content or
that has been poorly written. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- An e-book that not only skimps on content
but is full of links to up-sells to get the 'really valuable' information,
or is full of affiliate links. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"The last case, an e-book full of affiliate
links or links to an up-sell...is something you should be giving away free
as part of your viral marketing campaign. Charge for it and you risk your
reputation for being a source of quality information. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"Other things that bite into your customer's
valuable time. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- MP3's that are streamed from a website
rather than being downloadable. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"- e-books that are in ".exe" format only, so
the customer can't print them out in one 'hit' (and can't access them on a
Mac computer). /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"Give your clients anything that they can
listen to or read away from the computer. Most of them spend enough hours
a day at the keyboard already. They'd rather load an audio interview
brinto their MP3 players and listen while they go for a walk or relax in
the sun. They'd prefer to print out an e-book and read it or mark it up
while sitting in an easy chair. /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"Please, please don't tether them to the
computer! /font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"And finally, about those "name squeeze"
pages. People are very quickly getting tired of having to give up their
email addresses just to get to a sales page. Do you want them to buy or
not? These days, unless there's a huge buzz around the Net and they want
to see what it's all about, prospective customers are just as likely to
click the 'back' button on their browser, or close the window and leave.
/font/p
font size="-1" /fontp style="font-family: Arial;"font size="-1"After all, there's always another internet
marketer waiting to sell them a product. Probably one very similar to
yours. Marketers who respect their client's time and intelligence are the
ones who will get their loyalty - and their cash./font/p