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eiledon
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Joined: 02 Sep 2006
Location: Cape Town, South Africa
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Posted: Sat Sep 02, 2006 7:59 am Post subject: $1,917.60 eCPM ?!?!

Hi

I just checked my adsense and found this for one of my channels:

imps...... Clicks...... CTR...... eCPM...... Earnings
.....................................................

Google ads only display if the visitor is not from South Africa. It is a gaphic banner.

What exactly is eCPM and any suggestions on how to maintain & improve these kinds of results?
In fact what would have caused this result in the first place??
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Last edited by eiledon on Sat Sep 02, 2006 10:44 am; edited 1 time in total

andrew247
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Joined: 18 Oct 2005
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Posted: Sat Sep 02, 2006 8:15 am Post subject:

Showing all that info is against the Adsense Policies.

eCPM is the Effective Cost Per Mille.
i.e. the effective cost per thousand impressions.

So if you have only one impression, the eCPM for 1000 impressions is simply 1000 times the earnings made for the one click. Smile

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eiledon
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Joined: 02 Sep 2006
Location: Cape Town, South Africa
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Posted: Sat Sep 02, 2006 8:31 am Post subject:

what are the factors making eCPM vary so much and how can I try and show higher paying ads?
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andrew247
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Posted: Sat Sep 02, 2006 8:41 am Post subject:

Quote:

what are the factors making eCPM vary so much

Cost per click, impressions, clicks.
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eiledon
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Joined: 02 Sep 2006
Location: Cape Town, South Africa
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Posted: Sat Sep 02, 2006 8:44 am Post subject:

Ok... how do I get higer CPC ads to display?
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angel2017
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Joined: 11 Sep 2006
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Posted: Thu Sep 21, 2006 4:02 am Post subject: filtering MFA sites

You may filtering the MFA sites... they bid a little $ for adword.

You should go to adsblacklist.com for getting the list of MFA sites. That would be useful to increasing your CPC.

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