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Lindy333
Noogle
Joined: 27 Sep 2006
Location: Maine, USA
307.20 GC$
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 Posted: Wed Sep 27, 2006 3:06 pm Post subject: PPC costs driven up by high rollers? |
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Greetings I have heard some people complain that wealthy marketers' bidding on the same keywords as the little folk will drive up the cost of the keywords. Can that be true? |
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mertero
Googler
Joined: 15 Mar 2005
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| Posted: Wed Sep 27, 2006 9:29 pm Post subject: |
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Well, yes, of course. It's a bidding system and that's the way it works.
_________________
Ron Mertens | Metalgrass software
AdSenseLog : Maximize your AdSense revenues with our tracking and analyzing software! |
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Lindy333
Noogle
Joined: 27 Sep 2006
Location: Maine, USA
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| Posted: Thu Sep 28, 2006 2:01 am Post subject: |
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Thanks. So then, is this person right? |
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mertero
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Joined: 15 Mar 2005
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| Posted: Thu Sep 28, 2006 2:09 am Post subject: |
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It seems fair to me that the state use advertisment dollars in google... It's fair play, no?
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Ron Mertens | Metalgrass software
AdSenseLog : Maximize your AdSense revenues with our tracking and analyzing software! |
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Lindy333
Noogle
Joined: 27 Sep 2006
Location: Maine, USA
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| Posted: Thu Sep 28, 2006 2:11 am Post subject: |
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It would seem fair, and I know as a fact that the admen had no intention of driving up costs per click for the little folks.
But if they did that unintentionally, then it would appear that Google has a seriously flawed system, wouldn't it? |
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mertero
Googler
Joined: 15 Mar 2005
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| Posted: Thu Sep 28, 2006 2:28 am Post subject: |
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I don't think the flaw is at Google's system. It might be at the tourism office, not understanding their actions.
But when you think of it, it's always been that way. 10 years ago the tourism office would not have used AdWords, but would have placed ads in magazines, or in billboards or on TV. This would have ALSO driven the cost of these mediums, because they would have to compete against other advertisers.
It's just that now everything is measurable, and now they are targeting specific keywords.
Maybe that they should NOT target the maryland keywords, but rather all other tourism keywodrs (i.e. to attract tourists that did not consider maryland but might be persuaded). But it's for them to decide, not us 
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Ron Mertens | Metalgrass software
AdSenseLog : Maximize your AdSense revenues with our tracking and analyzing software! |
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thenewadsense
Noogle
Joined: 22 Sep 2006
660.45 GC$
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| Posted: Fri Sep 29, 2006 5:18 am Post subject: |
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AdWords is built on Quality Score and CTR. I spend almost 50K a
month on advertising with AdWords. But most of my keywords are
actually VERY cheap. Why is this? You have to learn to use
the system!
Quality Score is VERY important. How relevant is your ad? How
relevant is your landing page? Is it a custom landing page or a
straight affiliate link? I personally have seen my CPC drop from
$0.40 a click to $0.10 a click, just by making a few changes to my
campaigns and landing pages.
TEST, TEST, and TEST again!
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AdSense is alive and kicking. I make almost 8K a day! www.TheNewAdSense.com |
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angel2017
Genius Member
Joined: 11 Sep 2006
Location: Heaven
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SteveG
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Joined: 18 Jul 2006
Location: USA
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| Posted: Sat Sep 30, 2006 6:26 am Post subject: |
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I love free markets. 
-s |
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