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	Google Community Forum Index // Google AdWords & AdSense Forum

bebsie
Junior Googler

Joined: 25 Oct 2006

2312.35 GC$

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Posted: Fri Oct 27, 2006 3:30 pm Post subject: broad match

i've tried listing keywords for my ads on google adwords. i just want to know whether there is a difference with the search result if i use this:
[computer programmer]
programmers

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jonnie
Noogle
Noogle

Joined: 20 Oct 2006
Location: Australia
1043.40 GC$

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Posted: Sat Oct 28, 2006 12:50 pm Post subject:

Most definitely.

All results are based on exactly what you enter into google search query.

So the answer to your question is yes, the results are different.

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Noogle
Noogle

Joined: 10 Oct 2006

386.55 GC$

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Posted: Thu Nov 23, 2006 4:04 pm Post subject:

Your ad that contains the keyword [computer programmer] will show up for that exact phrase.

Your ad that contains the broad match of 'programmers' will show when any phrase that contains the word 'programmers' in it is searched for, like:

quality programmers
video programmmers
programmers blog
programmers suck
amateur programmers

etc.

Read about the difference between broad, phrase, and exact matches (and negative matches)
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Posted: 24 Jul 2008 3:12 pm Post subject: Advertisements

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