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orkjr
Noogle
Noogle

Joined: 25 Feb 2005
Location: Ohio
102.00 GC$

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Posted: Fri Feb 25, 2005 6:02 pm Post subject: Managing "content targeting" budgets

Today I finally figured out what "Total-content targeting" is -- found and read the Google explanation of this mysterious line item on the monthly Adwords reports.

Still, I have questions. Does anyone out there have experience in trying to regulate the amount of money that gets spent on this line item? It's very different from the keywords advertising, difficult to figure out how to limit the cost or improve the results. I would welcome the "voice of experience" from anyone on this matter.

Thanks!

Richard

intelliot
Site Admin

Joined: 01 May 2004

18653.45 GC$

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Posted: Sun Feb 27, 2005 7:29 pm Post subject:

Isn't the content targeting still based on keywords (you choose keywords; Google associates them with words on the publishers' pages).

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