It's an RPG (role playing game) at www.kingdomofloathing.com. Here's an excerpt from wikipedia...

Kingdom of Loathing (KoL) is a humorous multiplayer browser game designed and operated by Asymmetric Publications (including creator Zack "Jick" Johnson and writer Josh "Mr. Skullhead" Nite). It is notable for its use of simple hand-drawn stick figure graphics and writing characterized by surreal humor, wit and parody.

KoL is a computer role-playing game in which players fight monsters for experience, for meat (which is the game's currency), and for items, through a turn-based system. Users get 40 "adventures" a day, which can be increased primarily by consuming food and booze. Players also interact with each other through player versus player competition and participate in the in-game economy by trading goods and services.

Cheers, Flup