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Googlest.com
Junior Googler
Joined: 20 Jun 2005
Location: Toronto, Canada
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 Posted: Sun Jun 26, 2005 4:12 am Post subject: Divide and Conquer for More Money |
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Passing along some great tips to publishers that are interested in growing and optimizing to earn the most money on AdSense, using tools that Google gives you. Hopefully, this will inspire someone who feels like they are stuck or the hassle isn't worth it. Being a statistician at heart, I am working on formulations that are based on principles of mathematics, implementing trials and test runs, keeping the strong and redoing the weak. Ideally, the end goal is that each page operates at maximum efficiency.fficeffice" />
I am now in phase two of a new plan/experiment, with phase one being the development of a total of 100 reasonably optimized pages that are the focus of a very successful experiment so far. To put this in perspective, these pages only equal about 2% of my entire content base, and while they are only about 45 days old and only in phase two, they now account for about 1/3 of my total AdSense income, with daily income now up 50% over what it was in March. Despite the success, I am not going past these 100 new pages with the new techniques (very legal and in accordance with AdSense TOS) until the experiment is complete and I can determine the course to maximizing the revenue. At that point, it will launch into a full-scale development program using the principles that have been developed in developing new sections and new sites.
The net result for this section with these new techniques is in excess of $100 per day on average with a huge CTR, hence an eCPM that is completely outrageous. I am not disclosing anything at this point online, but I did email one person here that I might ultimately have business with giving him a screen shot of the stats.
I had tracked these new pages through a channel and can therefore, define them as a separate group. With that cumulative amount in hand, I am on to phase two where each of the pages of this section gets their own temporary channel. The most interesting thing that I've learned here so far over the last week is that about 8 of these 100 are responsible for 80% of the $100, meaning that each of these 8 pages is worth about $10 per day.
Now stay with me here. This has not yet been shown that I can do this, but since 92 pages aren't producing this much and yet each of the keywords represented are about equal in popularity and pay rate, theoretically, each of the 100 pages should have the potential to do the same thing. I don't think that I can manage to get all 100 of the up to the same performance, and I would be happy if only half of them got there. 50 pages at $10 per day would be huge.
So the lesson here is: Don't make indiscriminate changes on your website unless you know what the effect will be. I could tweak all of these 100 pages, but in the process, manage to destroy whatever it is that the search engines specifically likes about these 8 performers. The trick is to use your channels effectively so that you KNOW which pages are producers, what they are producing, and ONLY identify and change those that are poor performers or not performing at all.
Google gives you a total of 100 channels. Through someone that I know is studying publishers, the average number of channels that publishers are using is about 3. When you stop and think about it, that means that the average publisher is leaving 97% of the information on the table that could be used to optimize a website. I can get into all sorts of theoretical arguments and make assumptions about the production characteristics of "an average site", but if the same stats hold true, it is reasonable to assume that the webmaster of a well-aged site is potentially leaving 75-80% of their potential income on the table.
Consider it food for thought.
-PapaDoc1000
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